About us

Designing gamification campaigns with ease and purpose.

A group of suitcases that are all different colors.
A woman sitting on top of an inflatable mattress.
01

Marketing should be fun!

We believe the best way to create lasting memories is through play. When customers enjoy themselves, they remember your brand — not as another transaction, but as an experience. That’s how loyalty becomes natural, not forced.

A shopping bag sitting on top of a green field.
02

Loyalty is About Shared Values

We believe customers want to support brands they connect with — not just for products, but for the values they stand for.

Through experiences that spark belonging, customers become part of your tribe, not just your sales.

A group of suitcases that are all different colors.
03

Data Makes Brands Smarter

We believe games and surveys aren’t just fun — they’re powerful listening tools. Every spin, click, and choice is insight. With Tribes, merchants understand their customers better and can target campaigns with precision, not guesswork.

Team

Ezekiel Ang

Co-founder

Andy Andikko

Co-founder