Marketing - but fun
Games which engage
Rewards drive sales
Tribes by Nth Labs helps F&B and retail SMEs launch gamified loyalty programs — faster, cheaper, and more fun than traditional systems.
We are
Built to launch fast and engage effectively.
Nth Labs
Clients & PARTNERs
Trusted by brands and institutions who value experimentation, engagement and bold ideas.
NUS Enterprise V.I.P
$10,000 Grant awarded to successful applicants
NUS Computing
Supported by the NUS computing ecosystem
Block71
Incubator programme for aspiring startups
The White Tiffin
A popular food-chain serving up delicious Mod-Sin Cuisine
NUS Enterprise V.I.P
$10,000 Grant awarded to successful applicants
NUS Computing
Supported by the NUS computing ecosystem
Block71
Incubator programme for aspiring startups
The White Tiffin
A popular food-chain serving up delicious Mod-Sin Cuisine
NUS Enterprise V.I.P
$10,000 Grant awarded to successful applicants
NUS Computing
Supported by the NUS computing ecosystem
Block71
Incubator programme for aspiring startups
The White Tiffin
A popular food-chain serving up delicious Mod-Sin Cuisine
Services
At Nth Labs, we help brands engage, retain and acquire customers through gamified marketing — from campaign creation to on-ground activation and post-event insights.
Gamification Platform - Tribes
Configure campaigns: set up mini-games, create vouchers, and decide how long the promotion runs.
No developers or complex setup required.
On-Ground Campaign Activation
Data & Insights
Access demographics, survey responses, and engagement metrics collected during campaigns.
Detailed analytics reports to understand customers better and refine future campaigns.
How it Works
Tribes by Nth Labs is the all-in-one loyalty and engagement platform built for F&B and retail SMEs. With Tribes, brands can create their own digital storefronts, choose from a library of mini-games, quizzes, and surveys, and launch campaigns in just minutes. Each campaign generates a unique link that can be shared on social media, in-store, or through on-the-ground activations. Customers simply click the link, play the game, and instantly receive vouchers in their digital wallet. They can then redeem these rewards directly at your stores — driving real foot traffic and sales. Along the way, Tribes collects valuable data and insights, helping you better understand your customers and refine future campaigns.
1) Create your storefront and campaign
We start with a quick consultation to understand your goals, customer profile, and campaign needs.
From there, we’ll set up your merchant account on Tribes and customise your game or survey campaign from our library. No heavy paperwork or tech setup — we get you live fast.
2) Launch - customers play and earn real rewards!
This storefront becomes the home for your loyalty programs, games, and vouchers. Customers get access through a link, and play your customised games, earning rewards while learning about your brand.
3) Rewards and Prizes!
Prizes earned from gameplay or survey completion enter customer wallets. Customers then spend the prizes and vouchers at your stores, driving foot traffic and sales to your business.
4) Finally - Measure and Improve
Learn from every campaign. Access reports on demographics, voucher claims, and survey responses to refine your next activation.